An award for equal opportunity – why?
Organisations are challenged by an imminent shortage of skilled labour. They are forced to find solutions. They want:
• to win and motivate (highly) qualified employees and enter into long-term
collaborations with them
• to obtain a competitive advantage
• to improve their image
• to secure their economic success and their sustainability
The TOTAL E-QUALITY Award considerably boosts and organisation’s image since it certifies that the recipient has shown a successful and lasting commitment to equal opportunities for women and men in the professions.
The award has positive internal and external image effects :
• it reveals that the organisation is accomplished something special or even
extraordinary
• it documents that the organisation not only supports the reconciliation of work
and family life, but comprehensively pursues the issue of equal opportunity.
• it certifies that the organisation profitably applies the resources from the
capabilities and special abilities of women
• it motivates employees and strengthens loyalty as everybody experiences their
own value and importance for the company.
• it offers an advantage for gaining the masterminds, as applicants prefer a future
employment in a certified company.
• it demonstrates that the organisation employs qualified people who identify with
the company and who cooperate with joy and success to achieve the business
objectives.
• it supplies proof that in addition to the hard facts soft facts are also required for
success.
• it shows that the organisation lives an innovative corporate culture and that
employees contribute actively to long-term success.